http://www.gainingground.co.uk Online marketing and commnucations for UK sme's Mon, 22 Feb 2010 21:54:05 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.gainingground.co.uk/2009/02/what-you-need-to-know-about-www-addresses/ http://www.gainingground.co.uk/2009/02/what-you-need-to-know-about-www-addresses/#comments Sat, 21 Feb 2009 00:38:15 +0000 admin http://www.leopardcommunications.co.uk/?p=17 Great, you’ve got some visitors to your website — now what? Is it easy for them to find the information or products they need? Can they actually buy things you’re your site? What about contacting you, have you made it foolproof? Do you know how many visitors come to your site each day and where they go? How many more sales could you get if you changed some parts of your website? The answers can be found with:

• Web site analysis (such as Google Analytics)
• Optimising the site layout and content (web site optimisation)
• Regularly updating your site information (content management systems)
• Making your site easy to navigate (usability design)
• Ask their opinion — real time surveying of your website visitors

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