Web­site ana­lyt­ics is a key part of run­ning a suc­cess­ful web­site. In very sim­ple terms, ana­lyt­ics tells you how many vis­i­tors your site is receiv­ing, what they look at, how long they spend look­ing at your site and many other use­ful pieces of very use­ful information.

A good way of think­ing about web­site ana­lyt­ics is that it like hav­ing a real bricks and mor­tar shop. A shop where every vis­i­tor tells you a lit­tle bit about them­selves, what they are inter­ested in buy­ing and are happy for you to record details of their visit, what they looked at and so on. From a busi­nesses’ per­spec­tive, this is a gold­mine of infor­ma­tion that can help you to sell more of your prod­ucts and services.

Here at Gain­ing Ground, we’re expe­ri­enced in installing and using var­i­ous ana­lyt­ics pack­ages includ­ing Google Ana­lyt­ics and Mint Ana­lyt­ics to name but two. If you want to know more about what vis­i­tors think of your web­site and what there actions could be telling you, con­tact us now.