Search engine opti­mi­sa­tion, or seo as it is nor­mally referred to is basi­cally about mak­ing sure that your busi­ness is easy to find when some­one does a search on the inter­net. Hav­ing a web­site is only half of the bat­tle, your web­site needs to be found by prospec­tive cus­tomers if it’s to do your busi­ness any good! Many web design­ers will give you a beau­ti­ful look­ing site, but if it’s only ever you that looks at it, whats the point?

In the UK  about 80% of all web searches are con­ducted using the Google search engine, so to all prac­ti­cal intents, we are really talk­ing about mak­ing your web­site more vis­i­ble on Google. There are two ways of doing this:

• Paid search which we dis­cuss here
• SEO or organic search results — read on for more details

SEO is an evolv­ing dis­ci­pline which is part art and part sci­ence! The rank­ing of your web­site on a search engine is influ­enced by many dif­fer­ent fac­tors, only some of which are known. Search engine com­pa­nies like Google actu­ally keep their algo­rithms for search results secret to stop any one com­pany dom­i­nat­ing the results. We can assist you in mak­ing sure that your site is prop­erly con­fig­ured to make the best pos­si­ble impact on the search engines.

Some of the things we would look at as part of an SEO review would include:

• Analysing your competitor’s websites
• Iden­ti­fy­ing the key­words your prospec­tive use
• Struc­tur­ing your web­site in a seman­ti­cally cor­rect way
• Mak­ing sure your con­tent is rel­e­vant and current
• Noti­fy­ing search engines of your site’s existence

Typ­i­cally, we’d dis­cuss your busi­ness objec­tives and iden­tify a suit­able course of SEO action which might range from a one-time tidy up and review of your sites SEO wor­thi­ness through to a sus­tained monthly pro­gramme of SEO action designed to get you a high rank­ing in the search engine results.

Con­tact us to dis­cuss how we can make your site the one that poten­tial cus­tomers find.

P.S. This site went live in July 2009 and we’re cur­rently imple­ment­ing our own SEO pro­gramme. Watch this space!