Just like any printed mate­ri­als, web sites age too. Odds are, if you’ve had a web­site for more than a cou­ple of years then it’s time to at least audit how well it is per­form­ing. Answer the following:

• Have you done any­thing to it yet this year (2009)?
• Are your con­tact details up to date?
• Have you read all of the copy that’s on there in the last 12 months? Is it still valid?
• Is it easy for you to add new prod­ucts or ser­vices to your web­site with­out hav­ing to get your orig­inial web designer to do it?
• How much busi­ness does your web­site gen­er­ate — what do you mean you don’t know?

Web­sites should never be a sta­tic brochure. Your web­site should gen­er­ate at least as much busi­ness as your best sales person.

We can help you get your web­site back on track and work­ing as a valu­able tool for your business.Whilst the exact rem­edy will vary from com­pany to com­pany, we would typ­i­cally look at the fol­low­ing as part of your web­site’ overhaul.

• Search engine ‘friend­li­ness’ how eas­ily your site ranks for key words.
• Usabil­ity — does your web­site meet your customer’s needs?
• Ana­lyt­ics — how many vis­i­tors do you get — what are they look­ing for — how many of them con­vert to sales leads or purchasers?
• Do you need a con­tent man­age­ment sys­tem, mak­ing it easy for you to add and remove infor­ma­tion from your web­site easily.

Con­tact to learn how we can help you move your web­site into the 21^st century.

Call 0114 3609789 or email martin@gainingground.co.uk