Email mar­ket­ing is a fan­tas­tic tool for the aver­age small busi­ness and one that is often over­looked. Yet, it offers a low-cost and effec­tive route to estab­lish­ing excel­lent com­mu­ni­ca­tions with your cus­tomer base (both exist­ing and prospective).

If you are offer­ing a pro­fes­sional ser­vice such as accoun­tancy or finan­cial advice, then the route to using email is quite clear, you have a list of clients and you can send them a use­ful monthly or quar­terly newslet­ter. A great way of keep­ing your busi­ness and brand at the front of their mind.

But email mar­ket­ing is equally use­ful to busi­nesses as diverse as hair­dressers and garages. Send your cus­tomers an email telling them about your spe­cial offers, remind them of appoint­ments or tell them that you’re miss­ing them and you hope to see them soon.  There are lots of pro­duc­tive and prof­itable ways to use email in your busi­ness — con­tact us to learn what you could do.