Depend­ing on who you lis­ten to, blogs and blog­ging are either dead in the water or fan­tas­tic for your busi­ness. Any prizes for guess­ing which we think?

Yep, that’s right. If you or your busi­ness have some­thing to say that will be of inter­est to cus­tomers then blog­ging is right for you. Some of the ben­e­fits of blog­ging are:

• It’s a great way of giv­ing your web­site personality
• Demon­strat­ing your expert knowledge
• Pro­vid­ing inter­est to customers
• Help­ing your seo efforts, mak­ing your web­site easy to find
• An easy way of keep­ing your web­site current

We also say, don’t get hung up on the term blog­ging. You might want to think of it as ‘news’ or ‘help­ful advice’ for your cus­tomers. For exam­ple, the news page on this site is really a blog page, it’s a great way of putting help­ful online mar­ket­ing tips out there for small businesses.

Once we’ve analysed what your online pres­ence could be, you might find that rather than a tra­di­tional web­site, you’ll actu­ally be bet­ter off with a blog and some addi­tional pages. As well build­ing your blog for you, we’d be delighted to help you in putting con­tent on there and devel­op­ing a mar­ket­ing plan to pro­mote your site.