Adver­tis­ing your Busi­ness on The Internet

As a small busi­ness owner, one of the most rev­o­lu­tion­ary things the inter­net gives you is a way to tar­get cus­tomers in a spe­cific and account­able way. Unlike say, a news­pa­per ad where you hope that it’ll be seen by pos­si­ble cus­tomers, adver­tis­ing on the web can be directly mea­sured to give you an exact idea of how many peo­ple have seen it, how many acted on it and what your return is.

Tar­get cus­tomers exactly — see pound for pound how well your adverts work.

The com­mon­est form of online adver­tis­ing is called ‘pay per click’ or ‘ppc’ for short. These are the adverts that you see either on the side of search results or some­times on web­sites related to your area of adver­tis­ing. PPC works by you decid­ing on the key­words you want advert to appear for and set­ting a bud­get of how much you are pre­pared to pay to get some­one to visit your web­site. The main player in this area is Google although there are other forms of ppc advertsing.

We can get your pay-per-click adver­tis­ing pro­gramme off the ground. We can pro­vide a full ser­vice where we will build your cam­paign for you, admin­is­ter it and make sug­ges­tions for improv­ing your results. We’ve imple­mented cam­paigns rang­ing from those that spend thou­sands per month, through to maybe just a cou­ple of hun­dred pounds per month. What­ever you bud­get, con­tact us for assis­tance with your ppc adver­tis­ing for your business.

Con­tact us: martin@gainingground.co.uk or 0114 360 9789

Once you’ve got an online adver­tis­ing cam­paign in place, you’ll need to think about con­vert­ing vis­i­tors to cus­tomers and per­haps con­sider other forms of online advertising.

Typ­i­cal ppc adverts