We can help you in a wide vari­ety of ways depend­ing upon what your needs are. We can help you design your mar­ket­ing strat­egy from scratch

Be found– pro­mot­ing your website

The first thing that any web­site needs to do is to be found by poten­tial cus­tomers. There are many ways of mak­ing your web­site both more vis­i­ble on the inter­net and also more attrac­tive to your poten­tial cus­tomers. We’ve listed some of the ways that you can do this.

• Get a web­site that is designed to be found and not just look good
• Get your web­site listed on Google (search engine optimisation)
• Online adver­tis­ing — ban­ners and pay per click Adwords
• Social media –talk­ing to your customers
• Use the right words for your cus­tomers — copywriting

Make it easy for them to buy your prod­ucts or services

Great, you’ve got some vis­i­tors to your web­site — now what? Is it easy for them to find the infor­ma­tion or prod­ucts they need? Can they actu­ally buy things you’re your site? What about con­tact­ing you, have you made it fool­proof? Do you know how many vis­i­tors come to your site each day and where they go? How many more sales could you get if you changed some parts of your web­site? The answers can be found with:

• Web site analy­sis (such as Google Analytics)
• Opti­mis­ing the site lay­out and con­tent (web site optimisation)
• Reg­u­larly updat­ing your site infor­ma­tion (con­tent man­age­ment systems)
• Mak­ing your site easy to nav­i­gate (usabil­ity design)
• Ask their opin­ion — real time sur­vey­ing of your web­site visitors

Keep talk­ing to your customers

It’s a well known sta­tis­tic that it’s more prof­itable to keep exist­ing cus­tomers than it is to have to find new ones. Online mar­ket­ing can makes it easy for you to engage with your cus­tomers, find out what they think about your prod­ucts and ser­vice and keep them com­ing back for more.

• Email mar­ket­ing cam­paigns — tell them about your lat­est prod­ucts and ser­vices or remind them of upcom­ing events.
• Online sur­veys — what do your cus­tomers really think?
• Social media — get your cus­tomers talking.
• Refresh your web­site con­tent — con­tent man­age­ment systems.