Gaining Ground - Online Marketing & Communications » Capabilities

Keep talking to your customers

admin — Mon, 02 Mar 2009 20:58:14 +0000

It’s a well known statistic that it’s more profitable to keep existing customers than it is to have to find new ones. Online marketing can make it easy for you to engage with your customers, find out what they think about your products and services and keep them coming back for more. Some ideas to look at:

Email marketing campaigns — tell them about your latest products and services or remind them of upcoming events.
Online surveys — what do your customers really think?
Social media — get your customers talking.
Refresh your website content — content management systems.

Be found– promoting your website

admin — Mon, 02 Mar 2009 20:52:57 +0000

The first thing that any website needs to do is to be found by potential customers. There are many ways of making your website both more visible on the internet and also more attractive to your potential customers. We’ve listed some of the ways that you can do this before, just click on each term to learn more about it.

Get a website that is designed to be found and not just look good
Get your website listed on Google (search engine optimisation)
Online advertising — banners and pay per click Adwords
Social media –talking to your customers
Use the right words for your customers — copywriting

Not sure what you need or want? We’ll be happy to have an obligation free chat:

Call 0114 3609789 or email martin@gainingground.co.uk

Make it easy for them to buy your products or services

admin — Sat, 21 Feb 2009 00:38:15 +0000

Great, you’ve got some visitors to your website — now what? Is it easy for them to find the information or products they need? Can they actually buy things you’re your site? What about contacting you, have you made it foolproof? Do you know how many visitors come to your site each day and where they go? How many more sales could you get if you changed some parts of your website? The answers can be found with:

Web site analysis (such as Google Analytics)
Optimising the site layout and content (web site optimisation)
Regularly updating your site information (content management systems)
Making your site easy to navigate (usability design)
Ask their opinion — real time surveying of your website visitors

Gaining Ground Ltd

admin — Sat, 21 Feb 2009 00:02:24 +0000

Online marketing for small businesses

We specialise in helping small businesses like you improve their online presence and performance. We do this in a number of ways, dependent upon what your business is and what your goals are. To see how we can help you, choose from one of the following:

I already have a website, but I want to improve it’s performance

I don’t have a website but I’m thinking about getting one

I want to know more about online and digital marketing

Not sure what you need or want? We’ll be happy to have an obligation free chat, call us on 0114 360 9789 or send an email to martin@gainingground.co.uk