Although Google is cur­rently the dom­i­nant search engine in the UK — esti­mates vary, but it is nor­mally reported as aroound 90% mar­ket share — there are other search engines out there!

Microsoft’s ‘Bing’ search engine has been attract­ing a lot of atten­tion and so more peo­ple have been check­ing out its per­for­mance against their nor­mal search engine. Whilst this doesn’t mean that Bing will over­take Google any­time soon, it does present a cou­ple of ques­tions for the small busi­ness owner.

1) Does my web site show up on a search on Bing?

2) Are my com­peti­tors listed on Bing?

There are def­i­nitely oppor­tu­ni­ties to gain an advan­tage by get­ting your site listed on any major, new search engine like Bing. Whilst the search num­bers might be low com­pared to Google, you can still gen­er­ate sig­nif­i­cant amounts of traf­fic for your busi­ness site.