It’s a well known sta­tis­tic that it’s more prof­itable to keep exist­ing cus­tomers than it is to have to find new ones. Online mar­ket­ing can make it easy for you to engage with your cus­tomers, find out what they think about your prod­ucts and ser­vices and keep them com­ing back for more. Some ideas to look at:

• Email mar­ket­ing cam­paigns — tell them about your lat­est prod­ucts and ser­vices or remind them of upcom­ing events.
• Online sur­veys — what do your cus­tomers really think?
• Social media — get your cus­tomers talking.
• Refresh your web­site con­tent — con­tent man­age­ment systems.