Great, you’ve got some vis­i­tors to your web­site — now what? Is it easy for them to find the infor­ma­tion or prod­ucts they need? Can they actu­ally buy things you’re your site? What about con­tact­ing you, have you made it fool­proof? Do you know how many vis­i­tors come to your site each day and where they go? How many more sales could you get if you changed some parts of your web­site? The answers can be found with:

• Web site analy­sis (such as Google Analytics)
• Opti­mis­ing the site lay­out and con­tent (web site optimisation)
• Reg­u­larly updat­ing your site infor­ma­tion (con­tent man­age­ment systems)
• Mak­ing your site easy to nav­i­gate (usabil­ity design)
• Ask their opin­ion — real time sur­vey­ing of your web­site visitors